Features

The Operating System for Pay-Per-Lead Agencies

AI Agent

Call her Kathy. Teach her your script. She calls new leads instantly and transfers them to your buyers.

Kathy dials every new lead the second it lands, confirms it's really them, and transfers the lead to your buyer. Speed-to-Lead, check.

Pay only for what you use. From 15¢ per minute. No monthly fees, no minimums.

AI Caller settings screen where you teach Kathy your script with a system prompt and first-message template before she calls and transfers leads
Quiz Builder

Easy-to-build drag and drop quizzes that you can embed anywhere

Quizzes pull in more leads than a plain form, and every answer can be used to filter, price and distribute leads.

Build unlimited quizzes & screening questions.

Drag-and-drop quiz builder showing a roofing lead quiz with editable fields, display modes, brand color, and a live conversational preview
Landing Page Builder

Describe the page you want. Watch the AI build it.

Chat to build and edit a full landing page — headline, offer, and an embedded lead form or quiz — then publish in one click. No designer, no developer.

Build unlimited landing pages.

AI landing page builder with a chat panel on the left and a live preview of a roofing landing page on the right, headlined 'Free Roof Inspection + $500 Off Full Replacement' with an embedded lead-capture quiz
Distribution Engine

Send every lead to the right buyer in milliseconds.

Build campaigns that route by tier and priority — round-robin, weighted, or highest-bidder ping-post — and filter on location, lead type, or any field. You decide exactly who gets each lead, and the rules do the rest.

Route by any rule you can dream up.

Distribution engine campaign screen for a Painting campaign showing routing tiers in priority order, points-based routing, and an enrolled-buyers roster with tier and status for each buyer
Buyer Portal

Every buyer gets a command center.

Each buyer logs into their own portal to work their pipeline, see purchased leads, buy credits, browse the leads marketplace, and update preferences. No spreadsheets, no status-update calls.

Self-serve account creation and management.

Buyer portal pipeline dashboard with Kanban columns for New, Contacted, Quoted, Won, and Lost leads, plus a visible credit balance and account navigation
Dynamic Lead Pricing

Charge what each lead is actually worth.

Maximize revenue by charging more for higher-value leads. No more one-price-fits-all leads.

Price by any answer in the funnel.

Create Pricing Rule screen setting a 'Full exterior $100' rule with shared and exclusive lead costs and a condition that prices the lead when the funnel answer for job size contains 'Full exterior'
Dispute Center

Settle every lead dispute in one click.

Buyers flag a bad lead right from their portal. You see the reason, the evidence, and the SLA clock in one place — then approve a refund or deny it with one click. No email threads, no spreadsheets.

Every dispute, refund, and SLA in one place.

Dispute Center dashboard showing total, pending, and denied dispute counts with a review panel displaying the requested refund, SLA remaining, dispute reason, and one-click Approve & Refund or Deny Dispute buttons
Analytics & Attribution

See exactly what's working with deep lead analytics & buyer health stats.

Track every lead from source to outcome — win rate, average deal size, revenue, and reporting rate, all by source. Kill what doesn't convert, double down on what does, and spot at-risk buyers before they churn.

Improve lead quality & reduce buyer churn.

Analytics attribution dashboard showing lead volume by source as a bar chart and an attribution breakdown table with leads, win rate, revenue, average deal, and reporting rate for each source
AI Caller settings screen where you teach Kathy your script with a system prompt and first-message template before she calls and transfers leadsDrag-and-drop quiz builder showing a roofing lead quiz with editable fields, display modes, brand color, and a live conversational previewAI landing page builder with a chat panel on the left and a live preview of a roofing landing page on the right, headlined 'Free Roof Inspection + $500 Off Full Replacement' with an embedded lead-capture quizDistribution engine campaign screen for a Painting campaign showing routing tiers in priority order, points-based routing, and an enrolled-buyers roster with tier and status for each buyerBuyer portal pipeline dashboard with Kanban columns for New, Contacted, Quoted, Won, and Lost leads, plus a visible credit balance and account navigationCreate Pricing Rule screen setting a 'Full exterior $100' rule with shared and exclusive lead costs and a condition that prices the lead when the funnel answer for job size contains 'Full exterior'Dispute Center dashboard showing total, pending, and denied dispute counts with a review panel displaying the requested refund, SLA remaining, dispute reason, and one-click Approve & Refund or Deny Dispute buttonsAnalytics attribution dashboard showing lead volume by source as a bar chart and an attribution breakdown table with leads, win rate, revenue, average deal, and reporting rate for each source
And everything else

The details that keep it all running

Credit Wallets & Auto-RechargeBuyers keep a balance that tops up automatically, so they never go inactive.
Lead De-DuplicationAutomatically catch duplicate leads before they're ever sold twice.
Email & SMS NotificationsAlert buyers the instant a new lead lands in their pipeline.
Lead CapsSet daily or monthly limits per buyer so no one gets overloaded.
Lead Delivery WindowsOnly deliver leads during each buyer's working hours.
TrustedForm CertificationCapture compliance proof on every lead you collect.
Webhooks & APIPush leads and events anywhere in your stack, in real time.
Buyer Health ScoresSpot buyers about to churn with automatic early-warning flags.
Audit LogEvery change and delivery, tracked and timestamped.
Twilio
Meta CAPI
Stripe
Zapier
Webhooks
Slack
Gmail
TrustedForm
GoHighLevel
Integrations

Connects with your entire stack

Push leads and events into Stripe, Twilio, GoHighLevel, Gmail, Slack, Meta, and more — or reach thousands of apps through Zapier and our open webhooks & API. No code required.

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