Pricing

Pricing for lead generation agencies at every stage of growth

Start with one workflow. Expand into a fully automated lead operation as your buyer network, service lines, and lead volume grow.

Book a DemoStart Free TrialFree plan available. Guided rollout for agencies moving off spreadsheets.
LeadSwitchboard pricing dashboard placeholder

Start with one workflow. Scale from there.

No long setup cycles. No enterprise lock-in. Most agencies start with one service line and expand as their buyer network grows.

Most Popular

Free

$0/month

Validate your routing, onboarding, and billing setup before committing. Full capabilities — 50-lead monthly cap, distribution pauses at the limit, and no AI voice.

  • 50 leads/mo — distribution pauses at cap
  • 1 admin seat
  • Routing, onboarding + dispute workflow
  • Credit billing + Stripe
  • API + webhooks
  • White-label portal
  • No AI voice
Start free
Most Popular

Launch

$149/month

For agencies with consistent lead flow. Same core capabilities as Free — 750-lead monthly cap, $0.35/lead overages when you exceed the limit, and AI voice available as an add-on.

  • 750 leads/mo — $0.35/lead overages
  • 2 admin + 2 team seats
  • Routing, onboarding + dispute workflow
  • Credit billing + Stripe
  • API + webhooks
  • White-label portal
  • AI voice — available as add-on
Start trial
Most Popular

Agency

$399/month

For multi-vertical agencies running active buyer networks that need AI voice, health monitoring, and deeper analytics.

  • 2,500 leads distributed per month
  • 5 admin + unlimited team seats
  • AI voice agent — 500 calls/mo included
  • Health monitoring + analytics
  • API + webhooks
  • White-label portal
Start trial
Most Popular

Scale

$899/month

For high-volume operations that need maximum capacity, deeper automation, and a dedicated success manager.

  • 8,000 leads distributed per month
  • Unlimited seats
  • AI voice agent — 2,000 calls/mo included
  • Health monitoring + analytics
  • API + webhooks
  • White-label portal
  • Dedicated success manager
Contact sales

No setup fees  ·  No long-term contracts  ·  Cancel anytime

Growth signals

Why agencies move up plans

Growth creates complexity. These are the signals agencies use to know it's time to expand.

  • More leads flowing through the system
  • More buyers and service lines to manage
  • More need for API, webhooks, and custom automation
  • More internal team members using the platform
  • More pressure to reduce manual ops load as the agency grows

Feature comparison

All plans are built for lead distribution teams. Higher tiers expand capacity, automation depth, and team access.

Feature comparison of LeadSwitchboard pricing plans
CapabilityFreeLaunchAgencyScale
Monthly leads507502,5008,000
Overage ratePauses at limit$0.35/lead$0.28/lead$0.20/lead
Admin seats125Unlimited
Team seats—2UnlimitedUnlimited
Full routing rule engine✓✓✓✓
Buyer onboarding flow✓✓✓✓
Dispute workflow✓✓✓✓
Credit billing + Stripe✓✓✓✓
API + webhooks✓✓✓✓
White-label portal✓✓✓✓
AI voice agent—Add-on500 calls/mo2,000 calls/mo
Voice overage rate——$0.28/call$0.18/call
Buyer health monitoring——✓✓
Advanced analytics——✓✓
Dedicated success manager———✓

Frequently asked questions

Everything you need to know about plans, billing, and getting started.

On paid plans, distribution continues automatically at a per-lead overage rate — $0.35/lead on Launch, $0.28/lead on Agency, and $0.20/lead on Scale. You'll receive a notification as you approach your cap so there are no surprises. Overage rates are intentionally priced above your plan's effective per-lead cost, so upgrading is always the better deal at sustained volume. Free plan distribution pauses at the limit — upgrade to a paid plan to enable overages.
Both plans include the full feature set — routing, onboarding, disputes, credit billing, and API access. The only differences are lead volume (50 vs 750/month), seats (1 vs 4), overage behavior (Free pauses at the cap; Launch continues at $0.35/lead), and AI voice (Free has none; Launch offers it as an add-on). Free is for validation. Launch is for agencies with real lead flow.
The AI voice agent is included on Agency (500 calls/month) and Scale (2,000 calls/month). On Launch, it's available as an add-on. Free does not include voice. When you exceed your included calls, qualification continues automatically at $0.28/call on Agency and $0.18/call on Scale — leads never go uncontacted mid-month. You'll receive a notification as you approach your cap.
Yes. You can upgrade or downgrade at any time from your account settings. Changes take effect immediately and billing is prorated.
Buyers purchase credits through your branded portal via Stripe. The funds go to your connected Stripe account. LeadSwitchboard handles the billing UI and credit deduction — you keep 100% of what buyers pay for leads.
No setup fees and no long-term contracts. All plans are month-to-month. Cancel any time from your account settings.
All plans include Stripe for billing, GoHighLevel for CRM sync, Twilio for voice and SMS, and a full Webhooks API for custom integrations.

How onboarding works

You do not need to rip out your whole process on day one. Most agencies start with one workflow and expand once the system is live.

1

Book a workflow fit call

We map your routing rules, buyer setup, and service lines to understand where LeadSwitchboard fits your operation.

2

Configure one source or one vertical first

Start narrow. Get one workflow running end-to-end before expanding to additional service lines or lead sources.

3

Launch with real leads

Go live and watch speed-to-lead, buyer engagement, and dispute rates in the dashboard from day one.

4

Expand from there

Add service lines, buyers, and automation depth as your operation grows. No big-bang migrations required.

Book a Demo Start Free Trial

How LeadSwitchboard handles your data and money

Software infrastructure only

We route, qualify, and automate. We don't generate, verify, or guarantee leads.

Your Stripe, your payouts

Buyer credit purchases go directly to your connected Stripe account. You keep 100%.

We never sell your data

Personal data is not sold, rented, or shared with advertisers. Ever.

Data processor, not owner

Your leads and buyer data stay yours. We act as a processor on your behalf.

Ready to map your first workflow?

We'll help you configure routing rules, buyer setup, and your first service line. Most agencies are live within a week.

Book a Demo Start Free Trial